Extra-value fine-car features at no extra cost. Eight of Mercuryțs 11 models have dual exhausts as standard equipment. All models have 4-barrel vacuum-operated carburetors, special anti-fouling high-compression spark plugs, ball-joint front wheel suspension for easier handling, and specially designed interior fabrics, patterns, and color combinations.
MERCURY'S DISTINCTIVE STYLING IS YOURS IN ELEVEN MODELS IN 3 SERIES. When you buy a Mercury you get a car that shares its styling with no other make. Its clean, silk-smooth lines ... its tasteful use of chrome and colors ... are distinctive, exclusive. You have your choice of 3 four-door sedans, 3 hardtop coupes, 2 station wagons, a 2-door sedan, a convertible, and the unique transparent top Sun Valley.
IT'S POWERFUL-WITH NEW SUPER-TORQUE PERFORMANCE AT ALL SPEEDS. You get 188 horsepower in all Customs and Montereys, 198 horsepower in the Montclairs. But more important, Mercury gives you power you can use, not just boast about. New Super-Torque V-8's give a brilliant new performance in the everyday driving ranges-for faster getaways, safer passing.
AND LOOK AT ALL THE WAYS YOU SAVE-NOW AND IN THE FUTURE. You save on first cost. This big 188 hp Mercury Custom 6-passenger sedan costs less than 13 models in the low-price field.* You save on operating costs with Mercury's economy and low upkeep. And you save on future trade-in value. Mercury consistently leads its field for resale value. See your Mercury dealer.
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