Operating on the theory that if a big show can get a big audience a bigger show can take it away, CBS-TV and NBC-TV have joined a bitter battle to capture the Sunday night audiences. CBS's Toast of the Town, which once used a battleship as a studio, came on march 1955 with, among others, Lillian Roth, dancers Mata and Hari and an all-American backetball team. NBC's Colgate Comedy Hour, which has taken to imitating Sullivan's vaudeville format, countered with the Gabor sisters and their motherm a Mrs. America and singers and comics at work on the decks of the S.S. United states. But audience surveys showed that the superliner with its Gabors couldn't top The Toast's talent.
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