ONE factor common to all stores and the universal problem of all re- ail merchants is the necessity of keepng pace with competition. And since he storefront creates the first impresion on passing traffic, it must be unisually attractive if it is to compete sucessfully with its neighbors. It must prolaim in dramatic terms that “here is in up-to-date store, fresh stocks, progresive service, the kind of goods you want -come in and buy”.
In glass and gleaming metal—the most modern products for storefronts—property owner, tenant and architect alike have at hand materials that are everlastingly fresh, clean and brilliantly new-appearing. These, together with glowing color and light, are design elements of vast importance to the storefront planner. Their enduring qualities, their perpetual youthfulness makes them adaptable to any modern storefront design and an economical investment for every type of store.
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