1954. Denver's Hospitality Center

 original article: Ford Times September 1954 | text: Catherine L. Barker, photo: O. Roach


Drive-ins now provide nearly every conceivable service from serving up milk shakes to cashing checks. But nothing could be more welcome or appropriate to a motorist just arrived in an unfamiliar city—his car loaded down, hovering uncertainly at a main intersection—than a drive-in offering street directions and travel information.

This is exactly what a new Drive-in Hospitality Center in Denver, Colorado, accomplishes. Denver prides itself on having offered a helping hand to travelers ever since goldseeking pioneers were arriving in covered wagons, and the Denver Convention and Visitor’s Bureau, an organization of business and civic groups, has conveniently located their Hospitality Genter in the heart of the city, on U.S. 40—the main east-west highway to the mountains. As shown in the picture below, the modern building is situated close to the Civic Center, across from the City and County Building and the U.S. Mint; the gold dome of the State Capitol Building appears reflected in the lower view.

The upper photograph shows the drive-in window where travelers receive route directions, and are informed on local hotels and the many outlying dude ranches, motels and resorts. Outgoing motorists stop regularly for last-minute road advice and reports on hunting, fishing, and skiing conditions. There is no charge for the service.

Inside the large, glass-paneled reception lobby, tourists can take more leisurely advantage of the information available, including a “Special Events” calendar-which lists activities scheduled throughout the state. Recessed dioramas of Colorado wildlife add an appropriate outdoor atmosphere.