1955 - Steve Allen argues that his spur-of-the-moment questions are better than the stock ones from the production department

 

[...]But it's for your entertainment, rather than your bamboozlement, that a degree of deception is practiced on the air. A little advance information goes a long way in making your TV-watching more enjoyable. Thus, one of the members of the What's My Line panel is furnished a stock of questions to throw at guests. This role was assigned to Steve Allen, until he rebelled, arguing that his own spur-of-the-moment questions were funnier; and before Allen, to Hal Block. [...]

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TV Guide | January 15-21, 1955