The Ford ranch wagons of 1954

 original article: Ford Times August 1954


Distant lands and climates are no barriers to the Ranch Wagon, which today has penetrated into practically every corner of the world. The photographs show two of the extremes encountered daily by this versatile car, and the Country Sedan and Country Squire as well.

The upper view is at the Toltec pyramids of Teotihuacan, near the Pan American Highway about thirty miles from Mexico City. The two vaqueros shown looking with approval at this modern form of transportation are direct descendants of the ancient Toltecs who were among the earliest tribe to invade Mexico.

The scene below shows a Ranch Wagon in Fairbanks, Alaska, after a winter trip up the Alaska Highway during which it met temperatures as low as sixty below zero. The going under these conditions is especially difficult because of highway ice. Truck drivers say traffic sets up vapor trails similar to those made by high-flying airplanes, and that the vapor then condenses and forms a slippery deposit of ice crystals on the road. The extra weight of the Ranch Wagon was given much of the credit for reducing this hazard. 

The girl at the wheel is a candidate for Fairbanks’ Fur Festival Queen, and the other is a past contender. The parkas worn by the girls are the work of a local furrier and cost up to $500 each. The mukluks, or fur boots, can be bought for about $35 per pair.