1937. California's first drive-in theatre opens on Pico Boulevard. It was the world largest screen

 

Here are some interesting shots of the outdoor movie theatre we have out here where you drive in and sit in your car to see the show. 

It's now doing a capacity business, even when it rains. with two shows nightly and cars lined up for blocks along Fico Boulevard waiting to get in. Car lights are turned out at the ticket gate and an attendant mounts the running board with a flash light to guide your car to a parking place Just as an usher does in a regular theatre. 

At each parking place is a loud speaker which hangs a few inches from the ear radiator. The reception is so good you can hear the film with the car windows rolled up. One of the pictures shows the scale of a man and the screen. 

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HARRISON FORMAN | LIFE Magazine, March 8, 1937