For 1954 Plymouth presented the new Belvedere, a gorgeous car available as a sedan, a two-tone sedan and a convertible, with a choice of 14 colors. It has full-time power steering, safety-rim wheels, oilitie filter located in the tank, PowerFlow engine, PowerFlite transmission, Hy-Drive system and two hydraulic cylinders in each front brake.
In order to promote this new car, Plymouth sponsored the CBS-TV show "That's my boy!"
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