Worrisome rumors about what Dior was up to had been coming out of Paris ever since late July 1954, when top buyers and members of the fashion press from all over the world had gathered to sit on gilt chairs in chandelier-lighted showrooms as the world's greatest couturiers unveiled their new fall collections. Remembering how Dior had dropped hemlines, with his famous "New Look" in 1947 and had ceremoniously hiked them in 1953, even disinterested observers joined in the storm of protest against what sounded like a supremely un-American attempt to eliminate female bosom and shove fashion back to the shapeless flapper mold of the 20s. Although few mortals really expected to buy the clothes (typical price $800), less expensive modifications of the Paris designs would soon be filling U.S. stores.
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