It's new car time in the land. Millions of Americans are going through showrooms — looking at themselves in polished fenders—lifting hoods—taking their first wonderful drive. And more people than ever are looking at—and falling in love with—the Ford Family of Fine Cars. For the Big Trend to a new kind of beauty goes on at Ford. There's sharply etched style to the new Ford and the new Thunderbird. There's a big boldness to the new Mercury. A fresh and utterly new concept of the fine car in Lincoln. And, of course, there's the Continental. There are Big Trends that go bey I beauty. A new kind of power pulses throughout the Ford Family of Fine Cars —not just stratospheric horsepower but usable power, power in all speeds. Welcome new conveniences are every-where—such as the electric locking of convertible tops. And you get a new and wider price range, from the businesslike Ford Coupe to the incomparable Continental. For there is an entirely new hind of value throughout the line. It is value that never existed before; the lowest priced Ford car, for example, has features that once were undreamed of on the costliest cars. It is value that comes only from so wide-ranging a line, with so many fresh ideas. You'll see proof of this as the Big Trend continues. Sales of every member of the Ford Family of Fine Cars ___________________________
are going higher and higher. Ford and Mercury cars lead their fields in trade-in value. For the men of Ford are building new kinds of cars for a new kind of people—the Americans of mid-century who are crowding showrooms of the Ford Family of fine dealers. Your dealer is waiting for you.
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