The 1955 fashion for kids

 


With school days looming through the haze of the August sun and with mothers everywhere scurrying to reoutfit their young, the most spectacular back-to-school fashion news concerns an age group rarely thought of in these terms. That group contains the 5-year-olds who .ire just starting off in kindergarten. Designers have freely borrowed the fads and fashions of older students and the sophisticated kindergartner can now measure up to the college crowd in everything but size.




Campus styles like the sleeveless V-necked sweater and blazer jacket are new in microscopic sizes. Even Bermuda shorts are being made for kindergartners. Black, a color which was long considered incorrect for children, has now become a staple, and such offbeat adult shades as olive green and shocking pink are as prevalent as red, blue and yellow. Five-yearold girls with more wisdom than size will be able to trace certain high-style influences to Dior and Fabiani, and small boys, profiting from current attempts to make the grownup male wardrobe more varied, now rate abbreviated duflle coats and narrow-shouldered, three-button tailoring.

Because children are as determined about their possessions as they are about clothes, manufacturers in other fields who can lay any claim to the 5-year-old market are scaling down the size of their products for the tiny trade. Exact copies of modern furniture are being turned out in miniature. And for $395, a pint-sized sportsman can take the wheel in a small battery-driven Thunderbird  made by a man named Ford (no relation).


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images and info provided by the LIFE Magazine / LIFE Magazine International / LIFE Magazine Atlantic ARCHIVE from the Zetu Harrys Collection

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