1956. Luis Estevez wins the women approval with his stylish and classy creations.


The thing that makes Luis Estevez the newest big success in U.S. fashion is his distinctive way with necklines. They cross, scoop, drape and cling to form tricky geometric patterns on the wearer's shoulders and have won an enthusiastic following among postdebutantes, young matrons and career girls. Estevez, who is only 26, has been turning out full collections for barely a year, yet in that short time more than S3 million of his clothes have been sold in 900 U.S. stores. The young designer, who was born in Havana, is descended from Spanish nobility including Count Bernardo de Galvez, 18th Century viceroy of Mexico, for whom Galveston, Texas is named. After studying to be an architect, Estevez shifted to fashion and worked in a stable of designers in New York and Paris before joining the U.S. firm of Grenelle last year. His designs are simple, lean heavily to black and white, sell at medium prices. Although he produces for a mass market, he keeps his pretty wife in mind when creating clothes: "She likes her dresses to have sharp lines and to be as sexy as possible within the boundaries of good taste." 


images and info provided by the LIFE Magazine / LIFE Magazine International / LIFE Magazine Atlantic ARCHIVE from the Zetu Harrys Collection


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