Step into one of the Ford Family of Fine Cars and you make a discovery: a whole life net of new safety features, designed to protect you and your family—every mile you drive.
This New Safety developed progressively through years of scientific hard work. You can see the results yourself.
For example, you can have a padded instrument panel cover, made of a plastic so resilient that an egg dropped on it from two stories up will bounce high in the air unbroken. All the Ford Family of Fine Cars have a new deep-dish safety steering wheel. To protect the driver, its hub is recessed —rim and spokes cushion impact. There are new lock-in seat belts: new safety locks that give extra protection against doors springing open; padded sun visors; safety mirror that swivels on impact; new safety-beam headlights and tubeless tires for added security.
Bigger brakes stop you faster; engines with more usable horsepower and higher torque help you respond fast to any situation. Wrap-around windshields let you see all around. Ball-joint front suspension eases you—safely—around corners.
This bumper-to-bumper safety is just one of the differences you'll find in the Ford Family of Fine Cars. There are other differences, too. One of the most important is a new kind of value: the built-in value that comes from the collected experience and ideas and years that have gone into the making of this widest range of automobiles on earth.
The difference at Ford is in men, too: men of experience and insight who pool youthful engineering and styling and design into more powerful, more beautiful cars.
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