Contour Sorcery - the 1950 bras by Helene of Hollywood


Fashion Selection #223 The Helene of Hollywood Bra  was designed for all occasions and costumes, as it can be worn with outfits strapless, haltered or besleeved. The smooth, broad back will keep it where it belongs, not down around your waist. A full deep-plunge, full separation and full circular-stitch give it soft, molded form. Stainless spring-wire. Sizes 32-36 in A cup and 32-38 in B or C cup. Colors are white or black. In nylon taffeta at about $5.00. Also in nylon lace, nylon lace edging, about $7.50. 

Fashion Selection #224 Unequalled for molding and holding qualities is Helene's contour cup bra. Gentle but firm support is the net result of the circular-stitch design of the cup. In sizes 32-36 A cup; 32-38 B cup; 32-40 C cup. Comes in white or pink cotton broadcloth at about $2.50. In white or black rayon satin at about $2.50. In nylon sheer, white or black, at about $3.00, but only to size 38 C. And in white, pink or black nylon taffeta for about $3.50. 

Fashion Selection #225 New flattery for the heavier figure. Helene of Hollywood creation with shoulder straps beginning at the base of the bra for perfect uplift and added comfort. Straps are adjustable in back. White or pink broadcloth. Sizes 34-44 in B or C cup, about $2.50. 34-44 D cup, about $3.00. Ventilated nylon with elastic gore under arm in white only. 34-44 B or C cup at about $4.00. 

Screenland Magazine | december 1950