We can say, without being wrong that Singer is synonymous with sewing machines. But back in the days they also operated a chain of around 1.200 department stores under the banner "Singer Sewing Center". The department store showcased here was located on 1010 Nicollet Ave. Minneapolis.
The stores were selling sewing machines, vacuum cleaners, and all kind of accessories and materials needed, while also offering tailoring services and at some point even tailoring and sewing classes.
(left)The department store has all kind of handsome modern or period styles. Portables from $89.50, cabinet models from $142.50. (center) Lessons in home dressmaking or decoration are available at any Singer Sewing Center. Personal teachers. You sew as you learn. Complete course for $15, or for free as a gift when purchasing a sewing machine. The Singer Molded Dress Form shown here, duplicates your figure, makes fitting easy. (right) You can buy buttons, zippers, pionking shears, special-color thread, drapery stiffening, sewing boxes and cabinets and you can also have buttons and belts made to order and of course the Singer Sewing Book with 1000 illustrations.
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