You hear a lot about V-8 engines these days—but there's a big difference in V-8's. The fact is that more have been built by the Ford Motor Company than by any other manufacturer, and out of this long experience has come a new breed of V-8 engines.
You find this new breed of engines in all the Ford Family of Fine Cars. They give you more usable horsepower —where it counts. They give you more torque—the engi-neer's word for wheel-turning power. You can feel this surge underfoot—not only all the way up from zero to 50 miles an hour, where you do 90% of your driving, but an the way up to the top speeds that take you away from dangers.
This, we believe, is the new kind of power that today's Americans want. And it typifies the new kind of value given to you by the entire Ford Family of Fine Cars. The lowest-priced cars in the line, for example, have more power than the costliest cars of yesterday. Because the Ford Motor Company has spent so much time in research and experiment, the engines throughout the line are lighter and more efficient, designed to give you more power out of every drop of gasoline.
And each car in the family has improvements made possible by the wide range of the line, and by the many different car ideas in the line. New safety advances, for example, are on every car from the Ford to the Continental.
And so, more and more of today's people turn to this new kind of value. One proof: today both the Ford and the Mercury lead their respective classes in trade-in value.
In short, the men of Ford build a new kind of value for a new kind of people: the growing, restless people of mid-century America. In fact, the Big Trends begin at Ford.
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