Not so many years ago, most of the cars Americans drove were family sedans—tudors and fordors. But just look at the wonderful variety of cars they drive today: the new hardtops, station wagons, convertibles—even convertible hardtops.
And more and more of today's people are choosing these body styles from the Ford Family of Fine Cars. For this whole line is one long parade of car usefulness and style; a shining array of Fords, Thunderbirds, Mercurys, Lincolns and Continentals—cars built to suit your every need.
Out of Ford's endless drive into the future has come the widest range of cars on the American Road today—all the way from the universal Ford to the incomparable Continental.
They are as varied as people. There's a whole new race of hardtops, twelve in all (including two new 4-door hardtops). There are four handsome convertibles, including the Ford Sunliner, most popular on the American Road. There are nine station wagons (Ford sells more than any other manufacturer). And—there are the Thunderbird and the Continental.
Throughout the line runs the new concept of styling and engineering cars to match the people who drive them. You see the results on any road. Alert youngsters in a Ford (more powerful than the costliest cars of a few years ago). Young newlyweds in a Mercury. A capable young executive in his Lincoln. A man who loves the sport of motoring—in his Thunderbird. And a man who loves the classic in car style, in the Continental.
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